Businesses can either choose to do their SEO in-house or hire an external agency to perform the work for them. There are pros and cons to both approaches, and the decision ultimately comes down to a matter of resources and expertise.
In-house SEO teams have the advantage of being intimately familiar with a company’s products, services, and brand. They also have a good understanding of the company’s strengths and weaknesses, which can help identify areas where SEO can be most effectively applied. However, in-house SEO teams may not have the same level of expertise as an external agency, and they may also have other priorities that compete for their time and attention.
External agencies, on the other hand, typically have more resources and staff dedicated to SEO. They also have a broader range of experience, which can help identify new opportunities and strategies. However, external agencies can be more expensive than in-house teams, and they may not have the same level of understanding of a company’s products, services, and brand.
Which approach is best for a particular company depends on several factors, including a budget, expertise, and priorities. companies that are just starting with SEO may want to consider an external agency to get the most bang for their buck. Companies that already have an in-house team but are looking to supplement their efforts or expand their knowledge may want to consider hiring an external consultant. Ultimately, the decision comes down to what will work best for a company’s unique needs and resources.
There are a variety of SEO services available, and the type of service that is right for a particular business depends on several factors. These are:
- _ Business’s goals: What does the business hope to achieve with SEO?_
- _ Business’s budget: How much can the business afford to spend on SEO?_
- _ Business’s level of expertise: What is the business’s level of SEO knowledge and experience?_
- _ Business’s priorities: What other marketing initiatives is the business pursuing, and how does SEO fit into those plans?_
The most common types of SEO services are:
- Search engine optimization (SEO): This is the process of optimizing a website to improve its ranking on search engine results pages (SERPs). SEO can be performed on both on-page and off-page factors.
- Link building: This is the process of acquiring links from other websites to improve the link popularity of a website. Link popularity is a measure of how well-linked a website is, and it is one of the factors that search engines use to determine rankings.
- Social media optimization (SMO): This is the process of optimizing a website for social media platforms such as Twitter and Facebook. SMO can involve creating profile pages, adding social buttons to content, and integrating with social media applications.
- Local search engine optimization (LSEO): This is the process of optimizing a website for local search engines such as Google Maps and Yelp. LSEO can involve claiming and optimizing listings, adding location-specific content, and creating citations.
- E-commerce SEO: This is the process of optimizing an online store for search engine results pages. E-commerce SEO can involve optimizing product pages, category pages, and the checkout process.
- International SEO: This is the process of optimizing a website for search engine results pages in multiple countries. International SEO
Ultimately, the type of SEO services that are right for a particular business depends on the business’s goals, budget, level of expertise, and priorities. A business that is just starting with SEO may want to consider an external agency to get the most bang for its buck. Companies that already have an in-house team but are looking to supplement their efforts or expand their knowledge may want to consider hiring an external consultant.